World First and Cdiscount Launch Partnership for Online Sellers

by PaymentsJournal 0

International payments experts, World First, today announces an exciting new partnership with the fast growing French online marketplace Cdiscount. From today, World First will be integrated into Cdiscount’s seller portal and registration process to ensure that thousands of new and existing international sellers trading on the Cdiscount marketplace can take advantage of World First’s award winning service.

With 16 million registered members shopping online at Cdiscount, the new partnership makes it easier for international sellers to benefit from this growing marketplace through seamless delivery and currency transfer processes.

At present, many international sellers in Europe use a standard international bank transfer when repatriating their revenue, which can be costly and inflexible. World First offers free access to EURO receiving accounts so merchants can collect marketplace revenue in the local currency. They can then transfer their earnings back home through World First at a great exchange rate.

This capability enables World First to support eCommerce traders selling in France by removing the hassle of currency transfers and allowing them to maximise their returns and grow their business.

Speaking on the partnership, Luke Trayfoot, Head of Partnership Sales EMEA at World First says:

“With a growing number of international online sellers signing up for Cdiscount, a viable solution to repatriate their revenues is paramount to the success of their marketplace growth plans. At World First, it is our mission to get as many of our sellers on marketplaces that work for their business, and our partnership with Cdiscount will help us to engage with our audience in more ways than one.

Since our launch in 2004, World First has capitalised on the growing trend of the mini-multinational, particularly online marketplace traders by offering fast, flexible and cost effective currency solutions to individuals and businesses let down by traditional banks”

Notes to editors:
About World First

World First is market-leading, award-winning, rapidly-growing international FinTech business. Expert in international currencies and money transfer, World First combines specialist knowledge of foreign exchange markets with technological innovation to help individuals and businesses manage cross border currency payments quickly, securely and transparently. A specialist alternative to traditional banks’ generalist approach, World First has successfully exchanged more than £35bn for over 100,000 individuals and businesses since 2004. World First’s corporate and e-commerce desks enable SMEs and online marketplace traders to expand internationally via a specialist and personalised service proposition and bespoke technology. In April 2016, World First was awarded the prestigious 2016 Queen’s Award for Enterprise in International Trade for the company’s innovation in cross border currency transfers and the business’ role in facilitating international trade for UK SMEs, including online marketplace traders.

World First employs over 400 people across 5 international offices of London, Sydney, Texas, Singapore and Hong Kong with plans for further expansion into new countries. World First has hundreds of partnerships worldwide, with over 180 partners in China alone. Global keynote partners include Virgin Money, News International, Le Figaro and The Australian. World First holds licences to service clients in over 45 countries.