Overall, prepaid card purchasing as stabilized to 2014’s level of 56% of consumers having bought one in the last year. But in 2015 and 2016, purchase volumes rose to 61% and 63% – the drop from 63% to 56% might be attributed to retail store closings (Kmart, Sears, Radio Shack, etc) or online or mobile shopping increases – or a confluence of all three factors.
Data for this episode of Truth In Data provided by Mercator Advisory Group’s report – Consumers and Prepaid: Shifting Toward Digital