Data for this episode of Truth In Data provided by Mercator Advisory Group’s report – U.S. Consumers and Credit: Playing the Rewards Game
About the report
The most recent Insight Summary Report from Mercator Advisory Group’s biannual CustomerMonitor Survey Series, titled U.S. Consumers and Credit: Playing the Rewards Game, reveals that bank-issued rewards programs are becoming more valuable. When considering applying for a new credit card, consumers are more likely to visit their primary financial institution and consider it more valuable than searching online at other financial institutions or at an aggregator site.