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Data for today’s episode is provided by Mercator Advisory Group’s report – 2019 U.S. PaymentsInsights – Technology and Fraud: Consumer Concern Is Real.
What age groups own what type of smartphone?
- Predictably, Apple iPhones have a commanding lead among 18-34 yr olds: 58% use iPhone vs. 42% Android
- Generation X flips this dynamic: 38% of 35-54 year olds use iPhone vs. 56% use Android
- Android also takes the lead in 55+ yr olds: 28% use iPhone vs. 47% Android
- Ownership of smartphones is virtually universal, with the exception of those over 55 yrs old
- Only 75% of U.S. consumers 55+ years old own a smartphone
- Total smartphone ownership is over 87% of U.S. consumers
- 95% of U.S. consumers aged 18-34 own a smartphone
About Report
Mercator Advisory Group’s most recent consumer survey report, Technology and Fraud: Consumer Concern Is Real, from the bi-annual North American PaymentsInsights series, takes an in-depth look at U.S. consumers’ current perspectives on technology and fraud.
This report explores how technology and fraud impact consumers lives and, in particular, the way they shop and pay for things. This includes detail on not only what they do but also how they feel about these two important consumer issues.