Wells Fargo's ATM Cash Tracker

by Mercator Advisory Group 0

Wells Fargo has established itself in the market as a leader in creating customer self service value through ATM services.

Their newest venture, ATM Cash Tracker, might be the right solution at the right time for consumers who are using cash as a budgeting tool.

Wells Fargo introduced Wednesday its ATM Cash Tracker service to help customers manage their finances. The new service allows Wells customers to set a target amount and track their monthly withdrawals. The service is likely to be popular with customers who make frequent runs to the ATM.

In addition, this solution may speak to the consumer segment that may not be enamored of online or mobile banking; offering them self service tools on a familiar and accessible platform – their local ATM.

In addition to setting a monthly withdrawal target, ATM Cash Tracker provides details about how much the customer withdrew the prior month and their average over the past 12 months. Once a customer sets up the service, an ATM Cash Tracker button will automatically appear on the customers’ personalized ATM main-menu screen to help visually track their progress.

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