Visa to Roll Out Cashless Experience at the FIFA Confederations Cup 2017

by PaymentsJournal 0

Visa upgrades fan experience at theFIFA Confederations Cup 2017 and debuts the latest payment technologies forfans in Russia.

SANFRANCISCO – JUNE 13, 2017:Visa (NYSE: V), the Official Payment Service Partner of FIFA, today announcedthat football fans attending the FIFA Confederations Cup 2017will have a front row seat to enhanced payment experiences at official FIFAstadiums. Visa is implementing1,600 point-of-sale terminals and deploying 120 mobile concessionairesthroughout the stadium concourses, enabling a cash-free experience fromkick-off to the final match. These enhancements ensure official FIFAstadiums are equipped with the latest in payment innovation, giving fans safeand secure ways to pay – whether it is a click, dip, tap or swipe.

Understandingfootball fans want to focus on the quality of play on the pitch, Visa isoffering multiple ways to pay that will save fans even more time and give themthe opportunity to get back to their seats to catch that dreaded missed goal,corner kick or red card:

Visacommemorative prepaid cards, which can be reloaded at contactless Alfa-BankATMs throughout the stadiums

Visacontactless credit or debit cards

Mobilepayments with Visa at NFC-enabled terminals

As aglobal leader in payment innovation,Visa is also collaborating with Russia-based Alfa-Bank, the Official EuropeanBank of the FIFA Confederations Cup 2017, to introduce a Visa NFC-enabledAlfa-Bank payment band, which is available for 1,000 Russian Ruble(approximately $18 USD) at Visa customer service booths throughout stadiums andreloadable using fan’s personal credit or debit cards. Select Visa andAlfa-Bank guests will also be able to use a payment ring for the first time ata FIFA event. The payment ring, attached to a prepaid card, features anembedded NFC-enabled antenna, enabling fans to tap to pay throughout Russia,anywhere contactless payments are accepted.

“As theOfficial Payment Service Partner of the FIFA Confederations Cup 2017, we arethrilled to bring fans some of the most innovative payment experiences fromaround the world, enabling them to go cashless at the tournament,” saidEkaterina Petelina, country manager, Visa Russia. “We understand that fans arethere for the action on the field and that they value a simple paymentexperience that gets them back to their seats quickly so they can focus on thematch.”

As the OfficialPayment Service Partner of the FIFA Confederation Cup 2017, Visa willbe celebrating the spirit of football in Russia and is looking forward toshowcasing the future of digital payments with fans from all over the globe.For additional information on Visa’s sponsorship of the FIFA Confederations Cup2017, visit

AboutVisa Inc.

Visa Inc.(NYSE: V) is a global payments technology company that connects consumers,businesses, financial institutions, and governments in more than 200 countriesand territories to fast, secure and reliable electronic payments. We operateone of the world’s most advanced processing networks — VisaNet — that iscapable of handling more than 65,000 transaction messages a second, with fraudprotection for consumers and assured payment for merchants. Visa is not a bankand does not issue cards, extend credit or set rates and fees for consumers.Visa’s innovations, however, enable its financial institution customers tooffer consumers more choices: pay now with debit, pay ahead with prepaid or paylater with credit products. For more information,, and @VisaNews.

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