By securing acceptance with retailers where individual consumers typically have high frequency of payment interaction, such as coffee beverage purveyors (Starbucks), pharmacies (Walgreen Boots), and comprehensive retailers (Walmart), Visa Checkout has effectively positioned itself to become one of the ‘top of wallet’ payment methods.
“We are seeing tremendous Visa Checkout growth as we enter 2016 and are greatly encouraged by the enthusiastic response from consumers and merchants alike,” said Sam Shrauger, Senior VP of Visa’s Digital Solutions. “By re-engineering the Visa card for the digital world, we’re delivering a better way to pay through connected and mobile devices.”
Mercator Advisory Group expects expanding use of non-conventional retail payment models, such as buy online, pickup in store (BOPIS) and Intra-aisle purchase will create additional use cases for Visa Checkout in the coming year.
Overview by Joe Walent, Senior Analyst, Emerging Technologies Advisory Service at Mercator Advisory Group
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