Verifi and Lime Light Integrate Risk with CRM for Direct Response Merchants

by Mercator Advisory Group 0

Payment gateway, managed payment services, and risk solution provider Verifi has announced a deal with Lime Light CRM, a provider of customer resource management solutions for the direct response merchant market. The deal integrates Verifi’s risk management capabilities within Lime Light’s CRM suite. The integration comes with tools that merchants can use to track the lifecycle of fraudulent transactions, from as front-end fraud prevention to chargeback management, all inside the Lime Light CRM. The announcement is the latest in a string of partnership deals involving Verifi, who has relationships in the risk management space with Kount and ThreatMetrix.

The integration will help merchants identify and respond to potentially fraudulent transactions. As orders come in, Verifi can run each transaction through its suite of fraud prevention tools, including services for IP address verification, device intelligence and reputation scoring. Reports generated by Verifi enable merchants to make real-time order acceptance decisions regarding customer transactions at which point the data is passed back to the Lime Light CRM system, so customer service representatives have a 360 degree view of transactions.

Additional benefits stemming from the integration include the ability to use Lime Light CRM and Verifi ‘out-of-the-box.’ Because the products have been pre-integrated, set-up is fast and easy. Also, because both products are web-based, merchants are spared the need to implement and manage the systems, saving considerable time and money.

“We’re excited about Verifi’s technology and proud to partner to integrate their solution into the Lime Light CRM,” said Rick Del Rio, Managing Partner for Lime Light CRM. “Offering Verifi’s fraud prevention and revenue recovery services will provide Lime Light CRM clients with the tools necessary to intelligently grow their business while effectively managing the risks associated with accepting card-not-present transaction.”

“By integrating our services, we’re making it easy for merchants to get up-and-running with CRM, payment authorization, fraud management and revenue recovery,” said Cory Capoccia, Vice President, Strategic Partnerships for Verifi. “We expect the joint solution will be particularly popular with recurring billing merchants, who face significant and complex fraud challenges. By using Verifi with Lime Light CRM, merchants can more easily stop fraudsters, while diverting valuable sales and marketing resources to handle legitimate customers. We look forward to working with Lime Light CRM to raise awareness and provide a quickly deployable solution for this issue among recurring billing merchants.”

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