TransUnion recently rolled out its OneTru platform, leveraging its data assets, cloud infrastructure, as well as advanced artificial intelligence and machine learning capabilities to offer a comprehensive understanding of consumers.
The platform is designed to enhance AI-driven data collaboration by integrating previously disparate platforms and analytical functions. Chris Cartwright, President and CEO of TransUnion, emphasized the importance of streamlining data access and accelerating insights by consolidating various assets acquired over the years. In a prepared statement, he noted that OneTru represents TransUnion’s commitment to innovation, empowering customers with insight-driven solutions for fraud, risk management, and marketing—while aiding compliance with evolving regulations.
A More Holistic, Analytical View
There are various components to OneTru. On one hand, there’s a data management element that enables swift access to TransUnion’s data sources, adhering to regulatory standards. There’s also an identity layer, which matches online and offline identity fragments, ensuring accurate identification for different use cases. What’s more, an analytics layer combines enables the combination of human intelligence, AI, and machine learning to derive actionable insights across credit, marketing, and fraud detection. Finally, a delivery layer ensures regulatory compliance through unified data governance and access controls, allowing for easy model revisitation.
TransUnion anticipates that OneTru will enhance fraud detection rates while reducing false positives and friction in the process. Looking ahead, the company plans to expand capabilities of the OneTru platform over the next two years, with a long-term vision of consolidating its products, data, and analytics onto this unified platform.
“The beauty of TransUnion’s business is that many of the same capabilities can be used across the data analytics value chain, regardless of data set or use case,” said Tim Martin, Chief Solutions Officer, TransUnion. “OneTru provides us with a global chassis upon which we will deploy products and share expertise across the world in a cost-effective and compliant way. It is a game-changer for our customers and for the industry.”