Tag: Top of Wallet

Review articles examining strategies to achieve top-of-wallet positioning in payments and banking. Learn how financial institutions use incentives, branding, and technology to secure primary cardholder preference and boost transaction volume.

From Idea to Swipe: How to Launch a Winning Card Program

by PaymentsJournal

September 8, 2025

Launching a card is a complex process with the potential for long-term financial gains—if executed flawlessly. Yet, it moves quickly, ...

How Banks Can Become Top-of-Wallet in the 2020 Holiday Shopping Season

by PaymentsJournal

November 12, 2020

‘Tis the season to go shopping. Of course, the unrelenting COVID-19 pandemic means this holiday season is going to be ...

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Tag: Top of Wallet

From Idea to Swipe: How to Launch a Winning Card Program

How Banks Can Become Top-of-Wallet in the 2020 Holiday Shopping Season

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