Gen Z Is Ready to Make 2023 Holiday Spending a Banner Year
Gen Z shoppers are opening up their wallets this holiday season, according to new data from Shopify. Indeed, 37% of ...
Tag: Influencers
Explore how influencers shape consumer behavior and marketing strategies, driving brand awareness and engagement through social media platforms, impacting industries including payments and banking.
TikTok Bets on E-Commerce, Aims to Quadruple Sales This Year
TikTok plans to expand the size of its global e-commerce business this year to roughly $20 billion in merchandise sales. ...
Amazon Aims to Draw Consumers in Via New Social Commerce Effort
Social commerce is revolutionizing the way companies do business and engage with their customers. By harnessing the power of social ...
Are YouTubers and Social Influencers Portraying Finances Unrealistically?
Are YouTubers and social influencers doing too much with money? Our answer is: probably so. It seems like the more ...
Fintech and Social Commerce Are Taking the Creator Economy to the Next Level
In today’s highly competitive online economy, e-commerce sellers are increasingly forced to look beyond traditional advertising on social media sites ...
Social Commerce and Influencers: The New Faces of Online Shopping
One of the trends we spotted going into this year is the building interest in what we are calling Social ...
FINRA Reviews Rules Around Social Media Influencers and Customer Acquisition – We Can’t Say They Didn’t Warn Us
On July 22nd, 2021, Financial Industry Regulatory Authority (FINRA) CEO Robert Cook revealed that a sweep related to financial services ...
Boosting the Video Gaming Industry with Leveled Up Support for Gamers
The global gaming industry grew substantially in 2020, in part due to the pandemic. Consumers are also engaging with gaming ...
How Brands Need To Navigate eCommerce On Social Media
Social media is taking a piece of Amazon’s pie. At least it’s trying to. In the last few years, we ...
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