What Attracts Co-Branded Credit Card Applicants?
Co-branded credit cards have become a powerful tool in the financial and retail industries, offering a blend of targeted rewards, ...
Tag: Co-Brand
Discover how co-branding partnerships between businesses and financial institutions create customized payment solutions, boosting customer loyalty, enhancing brand value, and driving growth in the payments and banking sectors.
Rumble On Aisle 5: Walmart Sues Capital One On Co-Brand Partnership
We heard a story like this one back in 2019, when Walmart sued Synchrony on their co-brand card. Remember when ...
Credit Cards: For Goldman Sachs, First a Rumble, then a Stumble, and Now a Fumble
The Goldman Sachs Apple Card hit the market with a frenzy of a Silicon Valley startup. Apple announced the “simplicity ...
Goldman Sachs: Three Big Cobrand Credit Cards and Near More than Half of U.S. Households
Morphing from investment banking into the rough and tumble world of consumer banking is not easy, but Goldman Sachs is ...
Amazon and Chase Credit Cards: Nirvana in Co-Brands
There was plenty of noise about Amazon exiting their co-brand relationship with Chase Visa, but the matter is now settled. ...
Wells Fargo Brings Reward Points to Apartment Renters with Bilt
Wells Fargo has been honing their credit card products since Charlie Scharf took the helm. Almost this time last year, we ...
Credit Card Issuers: The Big Get Bigger, The Small Get Smaller, and Goldman Doubles
The American Banker published a table of the top 140 credit card portfolios and their YoY increases on September 30, ...
Co-branded Credit Cards: Citi Scores and Barclays Opens a New Channel
Co-branded credit cards are off to a strong start in 2022 as top issuers rebuild their card portfolios. In July, ...
Co-Brands: Chase Wins, Capital One Scores, Alliance Data Slips
Credit card co-brands are essential because they can add scale to issuers who manage the relationships. When properly engineered, programs ...
Cards & Cars: Charging Stations from U.S. Bank & the Goldman/GM Card
Goldman Sachs begins rolling out its GM co-brand, their second big play to capture card volume. The recent win will ...
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