Car commuters are prime customers at retail gas stations and C-stores, and they now have another mobile payment app to use. As the following CSP Daily News item reports, Sunoco has launched an integrated payment and loyalty app across the U.S.
Gasoline distributor Sunoco LP recently launched a new mobile app with rewards and payment capabilities, both in-store and at the pump.
“At Sunoco, we know it’s our job to stay ahead of consumer trends by reducing friction as much as possible,” said Alison Gladwin, vice president of marketing and administration for Sunoco LP. “For our customers, that means faster and more seamless payment options, digital receipts and location-specific offers. We’re thrilled to launch these capabilities, and on top of that, we know that our partners (the site owners) are excited to offer unique specials at their locations too.”
Sunoco’s new mobile app, developed by Stuzo, includes the following features:
- Mobile pay-at-the-pump and pay-in-store capabilities.
- Support for Apple Pay, Google Pay, Sunoco’s private-label credit card, all major credit and debit cards, and Sunoco gift cards.
- A digital storefront, enabling Sunoco dealers to manage their store identity, opt into Sunoco-sourced promotions and create their own backcourt offers.
- Integration for grocery rewards with Price Chopper and Shop ’n Save.
The app’s release follows a pilot in April and May 2018 to a select group of Sunoco gas stations. The app is now available for purchases at the pump or in stores nationwide.
In a September 2017 Viewpoint, C-Stores A Rising Force In Merchant Loyalty, Mercator reported how the combined gas station/C-store segment would be a growth opportunity for mobile payment apps. Sunoco and Stuzo will now find a crowded, but promising, market. Integrating payments, loyalty, and targeted marketing offers will create stickier customer relationships.
Overview by Raymond Pucci, Director, Merchant Services at Mercator Advisory Group