PaymentsJournal
No Result
View All Result
SIGN UP
  • Commercial
  • Credit
  • Debit
  • Digital Assets & Crypto
  • Digital Banking
  • Emerging Payments
  • Fraud & Security
  • Merchant
  • Prepaid
PaymentsJournal
  • Commercial
  • Credit
  • Debit
  • Digital Assets & Crypto
  • Digital Banking
  • Emerging Payments
  • Fraud & Security
  • Merchant
  • Prepaid
No Result
View All Result
PaymentsJournal
No Result
View All Result

Starbucks Is the Latest Retailer to Trial Palm Payments

By Rimma Kats
May 3, 2023
in Analysts Coverage, Biometrics, Emerging Payments
0
0
SHARES
0
VIEWS
Share on FacebookShare on TwitterShare on LinkedIn
starbucks

starbucks

Starbucks is piloting Amazon One, Amazon’s biometric payment system, in Seattle.

Specifically, the trial is currently taking place in Edmonds, Washington, which is north of Seattle. And the average customer is roughly 45-years-old, “approximately 10 years older than the average Seattle resident,” Forbes reports.

There’s a reason why the coffee giant is testing out this new contactless way to pay at this particular location. Older consumers—unlike their younger cohorts—are less likely to gravitate towards payment methods they may not be familiar with, such as biometrics.

According to Forbes, Starbucks employees in Edmonds, Washington, are seeing as much. Initial reactions to the palm payment system have been met with uncertainty from older consumers, with overall sentiment around the system being mixed.

Palm to Pay

Understandably, asking consumers to pay with their palm—especially when many just got used to paying with their mobile device—can be a difficult thing to grasp. But the acceleration of biometrics, the potential it has to make an impact in the payments space, and the investment retailers and brands are making in the technology, also points to the fact that biometric payment systems aren’t going away.

With any type of payment method, there’s always a learning curve. Through Amazon One, Amazon aims to streamline the process so when consumers get to the kiosk to pay for their goods, it’s as convenient as possible. Consumers are first encouraged to sign-up for the system either by enrolling through the Amazon One site or at the Amazon One kiosk. Once at the kiosk, consumers scan a barcode and then scan both of their palms.

Test, Test, Test

In March, Panera Bread signed on to be the first restaurant to launch Amazon One in its cafes, testing out the system in two of its St. Louis locations, with potential plans to expand to other markets in the coming months.

Similarly last month, Whole Foods Market, which is owned by Amazon, announced that consumers will be able to pay for products at 11 of its locations in Colorado with just the palm of their hand.

We expect more retailers to partner with Amazon and leverage its biometrics payment system. While paying with your palm may not overtake cash, credit or even mobile anytime soon, if consumers find paying this way to be convenient and useful, then we’ll see increased adoption on a more widespread scale.  

0
SHARES
0
VIEWS
Share on FacebookShare on TwitterShare on LinkedIn
Tags: Amazon OneBiometricsContactless PaymentsPalm PayingPanera BreadStarbucksWhole Foods Market

    Get the Latest News and Insights Delivered Daily

    Subscribe to the PaymentsJournal Newsletter for exclusive insight and data from Javelin Strategy & Research analysts and industry professionals.

    Must Reads

    Authorization Rates

    Boosting Revenue for Merchants by Optimizing Authorization Rates

    May 12, 2025
    Why Payment Orchestration is the key to international merchant growth

    Ensuring Payment Decisions Pay for Themselves

    May 9, 2025
    cross-border

    As Businesses Reevaluate Cross-Border Relationships, Financial Institutions Can Help

    May 8, 2025
    Nacha WEB Debit Account Validation Rule Verification Solution, Quovo ACH Payment

    The Brave New Future of the Disappearing Account

    May 7, 2025
    solana financial

    After an Upgrade, Solana is Primed to Be the Blockchain of Choice for Financial Institutions

    May 6, 2025
    PAR values

    The Connecting Thread: How PAR Values Can Mitigate Fraud and Supercharge Loyalty Programs

    May 5, 2025
    mobile banking

    How Mobile Banking Apps Can Be the Center of Customers’ Money Movement Activities

    May 2, 2025
    uk visa mastercard

    The Warning Signs Looming Over Credit Card Lending

    May 1, 2025

    Linkedin-in X-twitter
    • Commercial
    • Credit
    • Debit
    • Digital Assets & Crypto
    • Digital Banking
    • Commercial
    • Credit
    • Debit
    • Digital Assets & Crypto
    • Digital Banking
    • Emerging Payments
    • Fraud & Security
    • Merchant
    • Prepaid
    • Emerging Payments
    • Fraud & Security
    • Merchant
    • Prepaid
    • About Us
    • Advertise With Us
    • Sign Up for Our Newsletter
    • About Us
    • Advertise With Us
    • Sign Up for Our Newsletter

    ©2024 PaymentsJournal.com |  Terms of Use | Privacy Policy

    • Commercial Payments
    • Credit
    • Debit
    • Digital Assets & Crypto
    • Emerging Payments
    • Fraud & Security
    • Merchant
    • Prepaid
    No Result
    View All Result