Social Gifting Platform Boomerang Has Reached 1 Million Gifts

by Mercator Advisory Group 0

Boomerang, a social media gift company has announced that it has had 1 million gifts claimed on its platform.

From All Facebook:

Boomerang, which allows users to give gifts to their Facebook friends, announced Monday that 1 million gifts have been claimed on the platform. Three-quarters of the gifts were distributed through Boomerang’s brand offerings, which are free, nominal-value gift cards from major and small brands.

Retailers are increasingly using closed-loop prepaid cards as a marketing tool that provides a concrete incentive to drive people to shop in their stores. Connecting through Facebook and other technological applications gives them the opportunity to reach customers through a variety of marketing channels.

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