Sixty-Two Percent of U.S. Adults Now Prefer Online Banking

by Mercator Advisory Group 0

A recent survey from the American Banking Association found that 62 percent of U.S. adults now view online banking as their preferred banking method, compared to just 36 percent in 2010.

“These survey results hammer home the point that retail banking has changed for good,” ABA Senior Council Nessa Feddis said in a released statement. “They tell us for the first time that customers of all age groups prefer the speed and convenience of conducting their banking transactions on the internet.”

These results are similar to results found in a recent Mercator report that found that 72 percent of customers identified the ability to access account information online as an important characteristic in selecting a bank for a new checking or savings account.

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