Balancing Security and Consumer Friction is the New Number One Fraud Challenge for Businesses

fraud and friction

fraud and friction

While mobile and online commerce—including peer-to-peer, crowdshare and marketplace—continues to grow, payments companies are faced with challenges as businesses, as well as consumers, react to constant, massive data breaches.

companies saw online fraud increase

With the increased amount of personal data available on the dark web, fraudsters are attacking mobile and online channels in particular. According to IDology’s Sixth Annual Fraud Report, 67 percent of and 63 percent experienced a rise in mobile fraud over the last 12 months. The report, which measures fraud trends across multiple industries, revealed several key findings:

While Card Fraud and Account Takeovers Are Still Most Prevalent, Mobile Fraud Surges
Minimizing Customer Friction Becomes #1 Challenge to Fraud Prevention

Today’s consumers require faster and easier payments and are moving more toward online and mobile channels. With this trend, however, comes pressures on companies to detect and prevent fraud while also providing a frictionless customer experience.

fintech businesses also reported that identity verification is one of the biggest fraud prevention challenges

For the first time in the lifetime of the Fraud Report, balancing customer friction with fraud prevention is the biggest challenge in fighting fraud for 72 percent of fintech and payments businesses. Fifty-eight percent of fintech businesses also reported that identity verification is one of the biggest fraud prevention challenges within their industry, the highest number across all industries.

According to a consumer digital identity study also published by IDology earlier this year, one in three consumers has abandoned an account-opening process because it was too difficult or took too long. This, along with growing security concerns among consumers, put payments businesses and merchants in a difficult position when trying to balance fraud prevention and the customer experience.

Fintech and Payments Businesses Say They Are Least Prepared for Threats Posed by Mobile Fraud, Synthetic Identities and Account Takeovers 

Across the board, responding businesses expressed that their industries are ill-prepared to handle mobile fraud, synthetic identity fraud and account takeover. The top fraud vectors that fintech and payments companies feel most unprepared to handle are:

With more than 224 million mobile devices in the United States and the growth in mobile device attacks, concern about and awareness of these problems are increasing. In fact, the number of companies that feel unprepared for mobile fraud surged by 167 percent over last year.

Companies Need to Rethink Identity Verification to Make It a More Frictionless Process

Consumers want to be protected, but they also want payments to be fast and easy. When working to prevent fraud, it’s important to remember that the vast majority of transactions that occur each day aren’t fraud attempts—they’re legitimate customer actions. It’s not surprising that 75 percent of companies say identity verification has grown in complexity in the last years, but 85 percent also see identity verification as a strategic differentiator.

The key to preventing fraud without creating undue friction is thinking about identity verification strategically and deploying a comprehensive, layered identity verification solution with an array of dynamic and intelligent “step-up” escalation methods. Validating identities with behind-the-scenes methods and applying friction only when needed can facilitate faster payments while still deterring fraud. Further, companies that join a consortium network create additional protection by gaining insights into the fraud that other organizations across other industries are experiencing—making trends easier to spot and defend against.

For more actionable insights and to keep up with the latest trends, download the full IDology Sixth Annual Fraud Report.

Christina Luttrell is the senior vice president of operations for IDology, a leader in multi-layered identity verification, authentication and fraud prevention.

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