Coffee enthusiasts and globetrotters can now earn even more loyalty points for their daily cups of Joe and hotel stays. Starbucks recently announced a new collaboration with Marriott, allowing travelers to earn more Starbucks Stars and Marriott Bonvoy points. Starbucks Stars can be redeemed for free beverages, food, and other products. Marriott Bonvoy points can be redeemed for stays and experiences at Marriott Bonvoy’s global properties and destinations.
Customers who are members of both programs can link their loyalty membership accounts to take advantage of this partnership. According to Starbucks, U.S. rewards members earn double points (stars) when they make Starbucks purchases during their stay at Marriott Bonvoy hotels. Additionally, there will be designated weeks throughout the year, with the first starting on July 8, when Starbucks Rewards and Marriott Bonvoy members will earn 100 Marriott Bonvoy points when they make qualifying transactions at participating Starbucks locations.
Starbucks also partnered with other external rewards programs, including Bank of America and Delta Airlines. These collaborations enable Starbucks customers to earn loyalty points for using their Bank of America credit and debit cards, and for Delta Airlines and Marriott Bonvoy purchases, and vice versa.
“Starbucks Rewards members can link their account with each of our loyalty partners, including our newest Marriott Bonvoy, to unlock more value and earn benefits simultaneously,” said a Starbucks spokesperson via email to The Points Guy. Starbucks Rewards members can “double dip” by linking their account with Marriott, Delta, and Bank of America accounts to earn extra Stars and rewards points.
By partnering and integrating loyalty programs, businesses can deepen relationships and enhance loyalty with their customers, especially when their products are complementary. In addition to the new partnership announced last week, Starbucks and Marriott have had a long-term licensing agreement to open Starbucks locations in select hotels across the U.S. and Canada since 2000. The latest collaboration makes it even easier for Starbucks and Marriott Bonvoy members to earn additional rewards points. Similarly, Starbucks is expanding its mobile-ordering capabilities to more airport locations this year, which allows Delta frequent flyers to collect more stars on their travel days.
Starbucks Rewards program continues to grow in popularity. In Q2 FY2024, Starbucks Rewards membership in the U.S. grew 6% over the prior year to nearly 33 million 90-day active membership.