PayPal to Open a Pop-Up Store to Showcase Payments Technology

by Mercator Advisory Group 0

PayPal will be inviting merchants to visit their New York space to view real-time demos of the firm’s newest technologies in realistic point of sale scenarios. PayPal has been working on establishing a presence at brick-and-mortar retail locations, offering solutions that integrate PayPal and the mobile payments experience. The technology highlights real-time, location-based coupons that will enhance consumers’ retail experience.

The creative marketing solution could line up potential merchant partnerships, jumpstarting PayPal’s retail adoption at the point of sale. Payments competitor Square has already proven successful in gaining favor through partnerships with retailers Best Buy and Apple.

Read more at: http://techcrunch.com/2011/10/03/paypal-store/