PayAnywhere, a new mobile payments solution, distinguishes itself from competitors like Square by allowing merchants to integrate its solution with the merchant’s own app. This allows merchants to maintain control over customer experience.
For example, if you own a coffee shop, you can prop up an iPad (like some coffee shops already do) and let customers pick what they want inside your app, then pay for it right then inside the app.
If you don’t have an app of your own, you can always use the free PayAnywhere reader and app for iPhone and Android, just like you’d do with Square.
PayAnywhere is backed by North American Bancard, who already has relationships with 125,000 merchants in the United States.