New name, more benefits, enhanced partnership and a single, more powerful brand provide even more value for partners and merchants
CINCINNATI, Feb. 4, 2016 – Vantiv, Inc. (NYSE: VNTV) announced today that Mercury Payment Systems, a leading provider of payments technology and services for small and medium-sized businesses (SMBs), and Element Payment Services, a recognized leader in PCI compliant payment processing solutions, will now become Vantiv Integrated Payments. While both companies have been subsidiaries for nearly two years, they will now go to market under the single, powerful Vantiv brand.
“The Vantiv brand represents a strong set of value propositions with which our partners can win business, including Vantiv’s experience as the leader in processing everyday spend and award-winning technology in security, reporting and eCommerce,” said Matt Taylor, group president of integrated payments and emerging channels at Vantiv. “During this rebranding phase, we are also rolling out new capabilities and features that will help our partners and merchants be more successful in the marketplace. Furthermore, we will also leverage the power, scale and reliability of Vantiv’s omni-channel processing engine with this transition.”
Partners and merchants will have additional benefits including faster funding, better merchant reporting, access to American Express OptBlue, deeper connections to the card brands, and the enhanced Vantiv Advantage Partner Program.
“Vantiv’s mission is to make payments smarter, faster and easier, and our brand is designed to communicate that,” said Larry Drury, chief marketing officer at Vantiv. “Transitioning Mercury and Element to the Vantiv brand allows us to bring our scale and breadth of technologies under one brand.”
“The unique spirit that made Mercury and Element leaders in the integrated payments space doesn’t go away with this rebranding,” continued Taylor. “The people, the products and the 24-hour award-winning customer service that our partners and customers have known and trusted for years, will be the same today as it was yesterday.”