Mercator Advisory Group Releases U.S. Closed-Loop Prepaid Cards Market Assessment

by Ben Jackson 0

The Ninth Annual U.S. Closed-Loop Prepaid Cards Market Assessment report is the second of the annual trilogy of closely followed prepaid benchmark reports (Open-Loop, Closed-Loop, and Prepaid Market Forecast) that provide a thorough analysis and documentation of the growth and development of the prepaid industry. The report benchmarks the load, growth, and market dynamics for all closed-loop prepaid solutions. This includes a review of the dollars loaded on closed-loop prepaid products in 17 different market segments.

The closed-loop prepaid market grew to $299.1 billion in 2011, up 13 percent from $243.4 billion in 2010. This report documents the dollars loaded onto closed-loop prepaid cards or access devices in 2011.

“Growth in the closed-loop prepaid market has been driven by the in-store gift card segment, which continues to grow and develop as retailers move from thinking about prepaid cards as a plastic version of paper gift certificates to a multifunctional promotions and sales tool,” says Ben Jackson, senior analyst in Mercator’s Prepaid Advisory Service and author of the report.

Click here to read more information about the report and how to purchase it.