The Ninth Annual U.S. Closed-Loop Prepaid Cards Market Assessment report is the second of the annual trilogy of closely followed prepaid benchmark reports (Open-Loop, Closed-Loop, and Prepaid Market Forecast) that provide a thorough analysis and documentation of the growth and development of the prepaid industry. The report benchmarks the load, growth, and market dynamics for all closed-loop prepaid solutions. This includes a review of the dollars loaded on closed-loop prepaid products in 17 different market segments.
The closed-loop prepaid market grew to $299.1 billion in 2011, up 13 percent from $243.4 billion in 2010. This report documents the dollars loaded onto closed-loop prepaid cards or access devices in 2011.
“Growth in the closed-loop prepaid market has been driven by the in-store gift card segment, which continues to grow and develop as retailers move from thinking about prepaid cards as a plastic version of paper gift certificates to a multifunctional promotions and sales tool,” says Ben Jackson, senior analyst in Mercator’s Prepaid Advisory Service and author of the report.
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