Maritz Launches eGift Cards Using Giftango’s Platform

by Mercator Advisory Group 0

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Incentives company Maritz Motivation Solutions said it has signed an agreement with virtual card provider Giftango to provide electronic gift cards as part of its rewards programs.

“Digital delivery of gift cards allows us to instantly deliver value to participants,” explained Mike Donnelly, VP, General Manager, Maritz Motivation Solutions. “eGift Cards also allow us to continue to provide new and unique services and products to our clients. Delivering a digital version of a gift card to email and mobile devices is a terrific enhancement to the participant experience.”

Incentives are one area where virtual cards are likely to gain traction quickly because of the instant delivery and ease of distribution. Gift cards will always exist in a variety of forms, but the benefits of virtual cards are highlighted in incentive programs.

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