Kount, a leading digital fraud prevention provider, and Engage People, a global loyalty platform, today announced a partnership that will protect customer loyalty programs from fraud.
Customer accounts that store valuable information or currency, such as loyalty points, are frequent targets of fraud. Account takeover attacks have tripled over the last year, costing consumers more than $5.1 billion worldwide, according to the 2018 Identity Fraud Survey conducted by Javelin Strategy & Research. Engage People will help its clients counter this trend utilizing Kount’s advanced technology.
In the age of the customer, consumers expect frictionless interaction when accessing loyalty accounts or they often take their business elsewhere. By partnering with Kount, Engage People creates a welcoming experience for legitimate customers and protects against individuals who would commit fraud. Kount utilizes advanced machine learning as well as device and account intelligence to analyze digital risk signals and empower informed decisions, whether frictionless authorization, reasonable challenge, or confident rejection.
Engage People’s solutions enable businesses to deliver personalized, targeted loyalty campaigns with limitless redemption options on any white label ecommerce website or at point of sale, in any currency. By teaming with Kount, Engage People’s business and customer accounts are protected against fraudulent transactions and account takeovers.
“We are committed to offering our customers the highest level of security and iron-clad protection against fraud, and that is exactly what Kount enables us to deliver,” said Len Covello, CTO at Engage People. “With Kount, we have an ultra-secure technology platform that separates us from the competition and allows us to deliver better loyalty solutions. Kount is instrumental in helping us create a better experience for organizations and their valued members, while providing a frictionless experience for redeeming rewards.”
“When businesses like Engage People proactively protect accounts against digital fraud and account takeover, they are investing in a top-notch customer experience,” said Rich Stuppy, Chief Customer Experience Officer at Kount. “Two elements – a frictionless experience plus one free from fraud – are required to build consumers’ trust and loyalty.”