Online grocery meets meal planning. That would be mega-grocer Kroger partnering with Dinner Daily’s meal subscription service. Dinner Daily aligns a household’s meal preferences with a local grocer’s weekly specials. Then shoppers buy online from their grocery store that fulfills the order for delivery or curbside pickup.
The trending stay-at-home lifestyle has driven subscription services and online grocery ordering, plus revived meal prep services such as Blue Apron and Freshly. Now Dinner Daily and Kroger give eat-at-home consumers another way to order customized food on a timely schedule.
The following excerpt from a Grocery Dive article reports more on the topic:
- Kroger is partnering with Dinner Daily, a personalized meal planning service for consumers and grocers, to allow members of the service in 24 states to order groceries for pickup or delivery at Kroger, Fry’s Food, Fred Meyer, King Soopers, Pick n Save or Ralph’s stores.
- Dinner Daily customers receive weekly meal plans that fit their dietary and food preferences and maximize use of specials at their grocery store of choice. They then receive an editable shopping list that is integrated with Kroger’s online ordering system. Members use the Dinner Daily app to select items on their curated shopping list and tap the order button to send ingredients straight to their Kroger online shopping cart.
- Dinner Daily’s meals can be made in 35 minutes or less and feature healthy ingredients and easy instructions.
Overview by Raymond Pucci, Director, Merchant Services at Mercator Advisory Group