Ingenico Develops Mobile Retail Platform

by Mercator Advisory Group 0

Ingenico has been working with iMobile3, a mobile commerce specialist, to develop iMRP, a mobile retail platform intended for U.S. merchants. iMRP enables devices to process EMV, contactless, magnetic stripe and NFC transactions from anywhere in the store.

“Merchants are continuously seeking new ways to connect and interact with their loyal consumers, and consumers are looking for unique experiences with their preferred brands,” says Thierry Denis, president of Ingenico North America. “Our new open mobile retail platform will allow merchants to capture new revenue, increase customer loyalty, and improve profitability by engaging consumers where today’s shopping experience is increasingly taking place — on the mobile device in their hands.”

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