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Infographic : What Do Consumers Want in a Credit Card? 

By Sandra Bernardo
October 17, 2017
in Industry Opinions
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Diversity of Casual People Communication Technology Concept

As consumers gear up for back to school spending and soon holiday shopping, they’re often looking for the “perfect” credit card to match their needs. Unfortunately, a national survey by Experian found that consumers are overwhelmed by the many credit card offers and find it difficult to navigate selecting the right card.

 What do consumers want in a credit card?

  • Fifty-four percent of surveyed respondents want no annual fee, while 45 percent of them want a rewards program.
  • Among the top rewards, almost 90 percent of those surveyed prefer cash back and 74 percent of them prefer gas rewards.
  • Thirty-three percent of surveyed consumers say credit cards can better meet their needs by having lower interest rates.
  • Sixty-nine percent of surveyed respondents wish they knew in advance if they would be approved before applying.

 

CreditInfoSurvey-Infographic

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Tags: Credit CardsCustomer RetentionExperian

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