InComm Payments, a leading global payments technology company, announced today the launch of a new solution empowering sporting and entertainment venues to provide attendees with a cashless payments experience. The solution allows consumers to exchange cash for an open-loop gift card at the venue’s guest services office, enabling the cardholder to purchase food, merchandise and other goods from vendors in the event space using funds loaded to the card.
The Jacksonville Jaguars of the National Football League are adopting the system for use at their home stadium of TIAA Bank Field in Jacksonville, Fla.
“The transition to cashless payments ecosystems has been steadily gaining traction within venues nationwide, but finding inclusive payment alternatives is crucial as major sporting events begin welcoming back their fans,” said Adam Brault, Senior Vice President, Financial Services, at InComm Payments. “It is important to remember that a sizable consumer demographic still prefers to use cash for their everyday purchases, so venues need to accommodate these attendees in a convenient way. The solution has been well received by attendees at TIAA Bank Field, and we look forward to rolling out our cashless solution to more venues across the country in the weeks to come.”
The gift cards that cash-preferred consumers will receive at participating venues can be branded with the home team’s logo and will have no purchase fees. The cards will be open-loop gift cards, which can be used anywhere the network is accepted in the U.S., both inside the event venue and outside of it.
“We want to ensure consumers visiting TIAA Bank Field have an easy way to pay for food and merchandise, and they enjoy a memorable game day experience,” said Ryan Prep, senior director of facility operations for the Jacksonville Jaguars. “InComm Payments’ technology makes the cashless transition smooth for everyone. Guests can simply take the card home and use it in their next visit to a Jaguars game or wherever the card’s network is accepted.”
The cashless payments solution is currently active within TIAA Bank Field. For more information on the venue, visit www.tiaabankfield.com.
For more information on the new cashless payments solution for sporting and entertainment venues, visit www.InCommPayments.com.