FirstData’s Take on Gift Cards

by PaymentsJournal 0

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On this episode of the PaymentsJournal Podcast we talk with Dom Morea, Senior VP and head of Gift Solutions at First Data. During our conversation we cover topics such as:

  • Key insights in their recently published whitepaper titled “2017 U.S. Consumer Insights Study-Key Trends“.
  • Is there a shift towards e-gift cards?
  • The reason behind the upward trend of consumers purchasing gift cards for themselves.
  • A large percentage of millennial self purchasers still buy physical gift cards. Will that trend remain the same?
  • Why should merchants consider offering gift cards?

If you are interested in learning more about First Data you can visit their site here

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