Everyone Wants To Be A Banker or Credit Card Company: Ikea Enters the Space

Mobile payment, Cashless society concept. Hand holding smart phone with mobile payment on screen and NFC signals icons against abstract furniture mart background.

Mobile payment, Cashless society concept. Hand holding smart phone with mobile payment on screen and NFC signals icons against abstract furniture mart background.

IKEA is an interesting company, as their investor relations group explains:

And, what parent hasn’t struggled with assembling IKEA projects for an adult kid’s first apartment or college experience?  Somehow, everything lines up correctly, and it is hard to believe that flat box of semi-wood parts built out to a nice bed or dresser.

eMarketer announced today that IKEA purchased an interest in a POS financing company with a banking license.

Interestingly, the shift from being a company that uses POS services into one that will offer products.

Retailers are increasingly edging into financial services via embedded lending products, creating partnership opportunities for small banks. Here are two reasons why partnering with businesses like Ikea makes sense for banks:

Ikea will be interesting to watch because of its multi-national presence.  According to this news source, the firm recently fought off the European Parliament about a tax management issue.

But, the article concludes:

It will be interesting to watch how IKEA plays their card.  One industry site ranks this $60 billion retailer as “the most valuable furniture retailer in the world.”  Is banking a play for self-financing, an old industry standard pioneered by Sears, that later morphed into Discover, a global payments brand.  Or, is it to get into Klarna’s space, which operates in the same part of the Eurozone?

Either way, while assembling an IKEA product takes a real effort, wait until they meet European banking regulators.

Overview by Brian Riley, Director, Credit Advisory Service at Mercator Advisory Group

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