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Data for today’s episode is provided by Mercator Advisory Group’s report – 2019 U.S. PaymentsInsights – Technology and Fraud: Consumer Concern Is Real.
Calculating the difference between younger vs. older consumers & tech:
- There is a massive difference in attitude towards tech for younger (18-34) vs. older (55+) consumers
- 48% of younger consumers, “consider themselves on the ‘cutting edge’ with tech” vs. 11% older
- 45% of younger consumers, “watch consumer tech experts to keep up” vs. 13% older
- 37% of younger consumers claim, “tech distracts me from more important household issues” vs. 15% older
- 51% of younger consumers “employ the latest tech at home” vs. 14% older
- Security concerns are more equal among younger & older consumers: 49% vs. 44%
- Cost/benefit analysis is more equal among younger & older consumers: 71% vs. 63%
About Report
Mercator Advisory Group’s most recent consumer survey report, Technology and Fraud: Consumer Concern Is Real, from the bi-annual North American PaymentsInsights series, takes an in-depth look at U.S. consumers’ current perspectives on technology and fraud.
This report explores how technology and fraud impact consumers lives and, in particular, the way they shop and pay for things. This includes detail on not only what they do but also how they feel about these two important consumer issues.