Branch Transformation Starts at ATM: Survey

by Edward O'Brien 0

Stack of credit cards

The rising demand for self-service solutions is driving many financial institutions to make big bets on ATMs over the next few years, though the cost and technology involved is daunting, according to ATM Marketplace’s latest “ATM and Self-Service Software Trends” report.

Even after 50 years in use, the ATM continues to evolve. Its influence and importance continues as banks and credit unions look to anchor their omnichannel banking efforts with expanded self-service capabilities. And today’s intelligent ATMs can handle many of the transactions that traditionally required teller assistance, making ATMs the foundation for self-service banking for many customers and members.

Overview by Ed O’Brien, Director, Banking Channels Advisory Service at Mercator Advisory Group

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