BluePay Buys Primax Portfolio

by Mercator Advisory Group 0

In a statement released today, Chicago-based ISO and payment gateway provider BluePay announced the acquisition of a merchant portfolio from Primax. Primax is a division of the New England Bankcard Association and provides over 5,000 merchants with card acceptance services through 100 community financial institutions.

The company indicates that Primax merchants will be able to access BluePay’s full range of services, including solutions that reduce a merchant’s PCI scope such as tokenization and hosted payment forms for ecommerce stores, recurring billing, ACH processing, and EBPP. Terms of the deal were not disclosed in the statement.

“We are very excited about the acquisition of the Primax portfolio,” said John Rante, BluePay CEO. “With our fast, secure payment processing gateway, BluePay has established itself as the top choice for any merchant. We bring the resources, capabilities and technology to the Primax financial institutions that will increase their revenue, and provide their merchants with our integrated payment gateway and advanced software.”

BluePay can provide financial institutions with enhanced sales, marketing and processing functions to build their acquiring portfolio, including a Web-based information portal. BluePay’s payment gateway will allow Primax merchants to integrate payment and billing solutions with accounting applications and enterprise level software for a more streamlined payment process.

“This acquisition is a positive change for both financial institutions and merchant clients,” said Ted Keith, President and CEO of Primax. “BluePay adheres to the same exceptional customer care values that have been a hallmark of Primax. Together, we are committed to providing a seamless transition for our clients.”

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