Consumers tend to purchase plastic gift cards to give as gifts and use egifts more for themselves, according to findings revealed in a recent shopper survey. The survey, conducted by Blackhawk Network, examined how consumers use plastic versus digital gift cards or egifts and how they use shopper rewards for incentives.
“Gift cards remain incredibly popular and the expansion into digital forms has provided new opportunities for both retailers and consumers,” said Teri Llach, chief marketing officer at Blackhawk Network, a pioneer of prepaid gift cards, payments tools and rewards delivered via a robust and convenient network. “Our research shows that plastic gift cards are used primarily for gifting, while egifts are more often used for self-use. Digital gifts, such as egifts and e-codes, are helping to drive rewards and incentive programs in an incremental way.”
View the full infographic below for additional findings from the survey:
