PaymentsJournal
No Result
View All Result
SIGN UP
  • Commercial
  • Credit
  • Debit
  • Digital Assets & Crypto
  • Digital Banking
  • Emerging Payments
  • Fraud & Security
  • Merchant
  • Prepaid
PaymentsJournal
  • Commercial
  • Credit
  • Debit
  • Digital Assets & Crypto
  • Digital Banking
  • Emerging Payments
  • Fraud & Security
  • Merchant
  • Prepaid
No Result
View All Result
PaymentsJournal
No Result
View All Result

Banks And Card Companies Both Adopting Social Media

By Mercator Advisory Group
June 7, 2011
in Analysts Coverage
0
0
SHARES
0
VIEWS
Share on FacebookShare on TwitterShare on LinkedIn
True, one doesn’t usually consider The Palm Beach Post as a leading source for financial services industry news. However, staff writer Laura Green has done a nice job outlining some of the key social media initiatives focused on customer service that are available to area customers of the leading banks in their market. Based on several interviews and a number of customer experience stories, she asserts:

“Social media have given customers rare power to influence others about a particular banking brand or to force a response from a slow-to-move institution.”

Clearly, the concept of banks listening to their customers wherever and whenever they choose to speak is catching on, at banks including Regions, Wells Fargo, SunTrust, and Bank of America.

In a related story, Firstsource Solutions reported the results of an executive survey they carried out recently at the Card Forum & Expo in Miami, FL. According to Firstsource, as reported in The Miami Herald, the survey findings included a strong show of support for the use of social media:

“The majority of survey respondents (66 percent) said that social media platforms have played a critical role in enhancing the customer experience. Three out of four respondents (74 percent) agreed that social media will be a significant factor in customer service in the future. Nearly 35 percent said their organizations use Twitter to connect with customers and monitor online conversations while 30 percent used Facebook to do so.”

Click here to read more: http://www.palmbeachpost.com/money/banks-use-social-media-to-solve-customers-problems-1503435.html

Click here to read the Firstsource story: http://www.miamiherald.com/2011/06/02/2247209/market-opportunity-for-pre-paid.html

Related Mercator content:
“Twitter Among Large Banks,” April 2011,
http://www.mercatoradvisorygroup.com/index.php?doc=Banking&action=view_item&id=590&catid=17

“Be SMART About Social Media,” January 2011, http://www.mercatoradvisorygroup.com/index.php?doc=Banking&action=view_item&id=571&catid=17

0
SHARES
0
VIEWS
Share on FacebookShare on TwitterShare on LinkedIn
Tags: Social Media

    Get the Latest News and Insights Delivered Daily

    Subscribe to the PaymentsJournal Newsletter for exclusive insight and data from Javelin Strategy & Research analysts and industry professionals.

    Must Reads

    supply chain payments

    The Payment Process: The Supply Chain’s Most Overlooked Cyber Risk

    July 17, 2025
    Navigating Global Fintech Regulations Through Strategic Regulatory Arbitrage

    Navigating Global Fintech Regulations Through Strategic Regulatory Arbitrage

    July 16, 2025
    AI Is Turning Accounts Receivable Into a Strategic Powerhouse

    AI Is Turning Accounts Receivable Into a Strategic Powerhouse

    July 15, 2025
    Embedded Finance

    Embedded Finance: Bringing Payments Under a Single Umbrella

    July 14, 2025
    Making Real-Time Payments a Reality

    Fulfilling the Promise: Making Real-Time Payments a Reality

    July 10, 2025
    mortgage

    The Rich Benefits of In-House Payment Systems

    July 9, 2025
    digital cards

    Beyond Plastic: Why Digital Cards Are the Future

    July 8, 2025
    What Premium Card Overhauls by Chase and Amex Reveal About the Credit Card Market

    What Premium Card Overhauls by Chase and Amex Reveal About the Credit Card Market

    July 7, 2025

    Linkedin-in X-twitter
    • Commercial
    • Credit
    • Debit
    • Digital Assets & Crypto
    • Digital Banking
    • Commercial
    • Credit
    • Debit
    • Digital Assets & Crypto
    • Digital Banking
    • Emerging Payments
    • Fraud & Security
    • Merchant
    • Prepaid
    • Emerging Payments
    • Fraud & Security
    • Merchant
    • Prepaid
    • About Us
    • Advertise With Us
    • Sign Up for Our Newsletter
    • About Us
    • Advertise With Us
    • Sign Up for Our Newsletter

    ©2024 PaymentsJournal.com |  Terms of Use | Privacy Policy

    • Commercial Payments
    • Credit
    • Debit
    • Digital Assets & Crypto
    • Emerging Payments
    • Fraud & Security
    • Merchant
    • Prepaid
    No Result
    View All Result