Vidya Peters is Marqeta’s Chief Marketing Officer, responsible for the company’s global marketing efforts driving the strategy and execution in marketing including brand, PR, corporate marketing, product marketing, events and demand generation.

Vidya joins Marqeta from MuleSoft where she led their 100+ person global marketing team to establish MuleSoft as a category creator with an integrated go to market strategy across product, field and demand generation. She helped scale the business from pre-IPO to one of the most successful and fastest growing public enterprise software companies and later one of the most significant enterprise acquisitions in terms of shareholder value.

Before MuleSoft, Vidya held a number of leadership roles at Intuit and was a strategy consultant at Bain & Company. She earned her MPA in Public Administration from Harvard University, an MBA in Marketing and Finance from the Kellogg School of Management and a Bachelor of Science in Industrial Engineering from Northwestern University. She is a member of the Northwestern University Council of 100, a group of highly successful female alumnae committed to furthering the advancement of Northwestern alums and students throughout their careers.