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Data for today’s episode is provided by Mercator Advisory Group’s Report: Lifestyle Commerce Drives Expanding Mobile Sales Channel for Merchants
The Rise of Mobile Order & Pay at QSRs:
- In 2020, Starbucks reported that 22% of its Q3 revenue came through its mobile app.
- 49% of Chipotle’s Q3 2020 sales were digital.
- Burger King, Chick-Fil-A-, Chipotle, Dominos, and other QSRs reported digital sales represented 20% to 50% of total sales in Q3 2020.
- Mercator estimates the U.S. 2020 mobile order & pay market represented $57.6 billion.
- A $57.6 billion U.S. mobile order & pay market translates to 24% of total QSR sales.
- This is nearly double the $33.3 billion mobile order & pay market, and corresponding 13% of total QSR sales, seen in 2018.
About the Report
Lifestyle commerce is a prime mover of the customer experience journey that includes using mobile apps and payments as a key channel for retail shopping. It’s not only that e-commerce has grown, but more significantly, that mobile technology plays a larger role in the checkout process both for remote and proximity payments. Mobile use for pre-buy research and payments is a greater part of retail sales than much of the conventional wisdom now believes. A new research report from Mercator Advisory Group, Lifestyle Commerce Drives Expanding Mobile Sales Channel For Merchants, focuses on how retailers can leverage consumer mobile usage.
“Mobile is increasingly the go-to choice for shopping, ordering, and paying for many consumers. Mobile devices enhance the customer experience and provide merchants more opportunities to connect with consumers whether in-store or online,” commented Raymond Pucci, Director, Merchant Services Practice at Mercator Advisory Group, the author of this report.
