BONUS NOTE: prepaid card purchasing took a dip in 2017 down to 56% of consumers having bought one in the last year – the same % as 2014. In 2015 and 2016, purchase volumes were on the rise: 61% and 63% respecitvely. The drop might be because of retail store closings like Kmart & Sears. Or the drop might have to do with the rise of online & mobile shopping. Or perhaps its a a confluence of all three factors
Data for this episode of Truth In Data provided by Mercator Advisory Group’s report Consumers and Prepaid: Shifting Toward Digital