Financial services has always been a competitive industry and today, companies are under more pressure than ever in their quest to gain and retain customers. Increased public and media attention about the security of our financial assets and information has left consumers confused, concerned, and less trusting of their banking relationships than ever before. Customers are being courted by both large financial institutions (FIs), smaller community banks and credit unions, and increasingly, also by alternative financial services providers that offer a mix of mobile and prepaid alternatives to traditional checking and savings accounts. It is more competitive and expensive to attract and retain customers.
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