Zafin Partners with Empire Startups to Accelerate Financial Innovation in U.S. Market

by PaymentsJournal 0

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New York, NY – April 18, 2018 – In conjunction with the Empire Startups Fintech Conference on April 18, Zafin, the worldwide leader in pricing innovation technology for banks, announces it has signed a strategic partnership with Empire Startups, the largest community of fintech entrepreneurs, investors and innovators in the world. Through the partnership, Zafin and Empire Startups will work together to drive digital innovation.

“U.S. banks are feeling the pressure to improve the customer experience to meet the needs of digitally savvy customers – that’s where Zafin comes in,” said Adam Nanjee, SVP, Digital Banking at Zafin. “Leveraging Empire’s proven model and track record to gain in-person access to banks in the U.S. will give Zafin the platform we need to introduce banks to our services, which will help improve their customer experiences. The partnership will allow us to reach banks that are looking to stand out in a competitive market.”

Now is a crucial time for U.S. banks to leverage strategic pricing as the market competition grows. The industry has been operating on rising investment rates, making relationship pricing essential for customer retention. Zafin allows banks to identify, engage and retain key customers by providing them with tools to create incentivized programs that target each customer’s needs, creating a competitive advantage within the saturated market. Over 35 banks globally are currently implementing Zafin’s approach to pricing, which has successfully increased revenue into the hundreds of millions for these clients.

With Zafin, banks can accomplish in a few clicks what would otherwise take months and cost millions. Zafin’s end-to-end pricing execution engine enhances banks’ old legacy systems, allowing them to dynamically modify products to suit market conditions. Through Zafin, banks can tailor product offers to clients and micro-segments, create and rapidly deploy product offers, and automate the tracking and governance of product offers against key performance metrics. Zafin’s partnership with Empire reflects the commitment to driving a fintech ecosystem in the U.S. where startups can leverage the expertise of solution providers like Zafin and have access to banks globally.

“Empire’s events bring together the most forward-thinking minds in the financial industry, and we’re excited for Zafin to join the conversation,” said Jon Zanoff, founder of Empire Startups. “Empire has an impressive community of fintech investors and innovators, and our community becomes even stronger with the addition of Zafin.”

At Empire Startups Fintech Conference in New York, Adam Nanjee will moderate the Hot Startups Demo on Wednesday, April 18 at 1:55 pm ET. This is part of a larger partnership in which Zafin will be sponsoring 18 Empire Startup FinTech Meetups in New York City and San Francisco and in key markets across the United States. If you’re interested in media opportunities with Zafin at the conference, please reach out to Zafin’s PR contact listed below. If you’d like to request a press pass to the conference, please reach out to Empire Startups’ contact listed below.

For more information on Zafin, visit

About Zafin

Established in 2002, Zafin (@zafin) is the worldwide leader in pricing innovation that drives dynamic pricing, bundling and rates management strategies for more than 35 global banks. Built from the ground up for financial services, its platform empowers banks to increase revenue and efficiency by modernizing legacy infrastructure and enables financial institutions to build more personalized and valuable client relationships. Headquartered in Toronto with offices around the globe, Zafin is trusted by some of the world’s largest retail and corporate banks to provide more compelling products and experiences to their clients.

About Empire Startups

Established in 2011, Empire Startups is a think tank boasting the largest community of FinTech entrepreneurs, investors, and banking innovators in the world. We are a thriving FinTech network bridging the gap between entrepreneurs, domain experts, and the investment community. Not only do we serve our community by disseminating news on innovation and trends, but we host the premier FinTech events of the year. Our annual Empire Startups FinTech Conferences in New York, San Francisco and Toronto bring together FinTech players from all over the world. We also host meetups throughout the year in New York and San Francisco. For more information about getting involved about getting involved, please visit us at:

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