Walmart, P&G Using QR Codes to Encourage Mobile Commerce

by Mercator Advisory Group 0

Wal-Mart Stores and Proctor & Gamble are partnering to QR codes in advertisements placed on the sides of trucks and bus shelters. The codes lead consumers to Wal-Mart’s mobile site, where they can purchase the goods being advertised with the codes.

Twelve mobile storefronts located on Michigan Avenue in Chicago will have mobile codes next to ads for goods such as Bounty towels, Iams dog food and Pampers diapers. In New York, a P&G truck will provide a similar experience while handing out free product samples and “takeout menus,” which will allow consumers to shop via QR codes from anywhere.

“QR codes are one of those things that for us is really big,” said Chad Brizendine, brand manager of Walmart Grooming at Procter & Gamble, Fayetteville, AR. “We’re going to reach all parts of Manhattan and really bring this message to the folks in New York City,” he said. “In Chicago, we took over a bunch of bus shelters and created a storefront where consumers can scan and shop. We’re really trying to focus on urban environments.”

Wal-Mart especially has made an effort to reach their customers via the mobile platform, including recent augmented reality apps that incorporate films such as The Avengers and the upcoming The Amazing Spider-Man into the Wal-Mart in-store shopping experience.

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