Visa Equipping FIFA Confederations Cup 2017 for Cards Everywhere

by Ben Jackson 0

Visa is bringing payments innovations to soccer fans at the FIFA Confederations Cup 2017 in Russia later this month. The company said in a press release that it would equip stadiums with terminals and issue a prepaid card in conjunction with Russia’s Alfa-Bank

Visa (NYSE:V), the Official Payment Service Partner of FIFA, today announced that football fans attending the FIFA Confederations Cup 2017 will have a front row seat to enhanced payment experiences at official FIFA stadiums. Visa is implementing 1,600 point-of-sale terminals and deploying 120 mobile concessionaires throughout the stadium concourses, enabling a cash-free experience from kick-off to the final match. These enhancements ensure official FIFA stadiums are equipped with the latest in payment innovation, giving fans safe and secure ways to pay – whether it is a click, dip, tap or swipe.

The company is also rolling out a wearable payments ring for select fans at the event. The effort shows how prepaid cards can be adapted to drive payments innovation and provide enhancements to payments experiences in a particular context. In addition to the ring, the company also will produce special commemorative prepaid cards that fans can buy at the event.

Overview by Ben Jackson, Director, Prepaid Advisory Service at Mercator Advisory Group

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