Visa Checkout Reaches Milestone of 20 Million Enrolled Consumers

by PaymentsJournal 0

Visa Checkout adds new merchants and markets as part of rapidexpansion;

Samsung Pay agrees to integrate with Visa Checkout’s Open Platform

SAN FRANCISCO –April 6, 2017 —Visa Inc.(NYSE:V), today announced that Visa Checkout, the easier way to use a Visa card online, issustaining tremendous growth, reaching more than 20 million enrolled accounts.Visa Checkout enables millions of consumers to pay in just a few clicks on anydevice around the web with some of the world’s top merchants.

“VisaCheckout continues to simplify the online checkout process for consumers, whilehelping merchants increase sales and convert items in the cart to completedpurchases,” says Sam Shrauger, senior vice president, digital solutions, VisaInc. “Reaching 20 million enrolled accounts is a huge achievement and furtheraffirms Visa Checkout’s purpose of bringing the trust and security of your Visacard to the evolving digital world.”

MoreMerchants Join the Visa Checkout Roster

As consumer adoption ofVisa Checkout grows, so too does interest among brand name merchants in joiningthe platform. Among the merchants who have recently adopted Visa Checkout toimprove their online shopping experience in order to increase conversion rateswith additional customers include HSN, Alaska Airlines, Avis Budget, Cole Haan,Emirates Airline, FIFA, Marriott, Sam’s Club and Walmart. These new merchantsjoin a growing list of 300,000 merchants, including Best Buy, Starbucks, PapaJohn’s and StubHub, among others.

“At HSN, we arefocused on developing innovative solutions that result in an unparalleledshopping experience,” said Ryan Ross, EVP of Marketing, Digital Commerce andCreative for HSN. “The Visa Checkout integration helped to attract newcustomers and drive incremental sales across all our platforms as we continueto lead the future of Boundaryless Retail at HSN.”

ContinuedExpansion of Visa Checkout Around the World

In addition to reaching20 million enrolled consumers, Visa Checkout is announcing it will continue toexpand to new markets in 2017with planned expansion to Kuwait, Qatar, SaudiArabia and Ukraine. They join Argentina, Australia, Brazil, Canada, Chile,China[1],Colombia, France, Hong Kong, India, Ireland, Malaysia, Mexico, New Zealand,Peru, Poland, Singapore, Spain, South Africa, United Arab Emirates, UnitedKingdom and the United States (and territories) as markets that will orcurrently offer Visa Checkout.

VisaCheckout and Samsung Pay Join Forces to Offer Consumers More Ways to Pay

Given the growing rate of eCommerce and mCommerce, merchants andconsumers are looking for ways to further simplify the checkout experience.Last week, Visa and Samsung announced a joint partnership that will allow SamsungPay users in the U.S. who link their Samsung Pay account with a Visa Checkoutaccount to shop seamlessly at the more than 300,000 merchants that accept VisaCheckout.

This partnership is made possible through Visa Checkout’s openplatform and streamlined set of APIs, allowing both consumers and merchants toexperience the benefits. Consumers with fingerprint authentication-enabledSamsung devices will be able to click the Visa Checkout/Samsung Pay co-brandedbutton and touch the fingerprint sensor, without entering their username andpassword. Merchants can continue to use their existing Visa Checkoutintegration and get the benefit of this partnership.

“We are very excited to be working with Visa to offer simple, fastand secure checkout experiences to millions of Samsung Pay users on theirmobile devices or desktop,” said Injong Rhee, CTO of the Mobile CommunicationsBusiness at Samsung Electronics. ”Our partnership benefits not only Samsung Payusers but also hundreds of thousands of online merchants who are looking foreffective ways to increase their checkout conversion rates.”

The rapidly expandinglist of merchants continue to make it easier for consumers to buy online, onany device, using Visa Checkout. For a list of some of the participatingmerchants, and to learn more about Visa Checkout’s benefits for merchants,issuers and consumers alike, visit

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