Transactis Acquires OfferIQ, Broadens Product Line with Virtual Incentives Tied to Credit and Debit Cards

by Mercator Advisory Group 0

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One of the key values of a direct biller solution is its ability to drive buyers back to a retailers website on a regular basis.

Offering virtual coupons could make that experience even more desirable, which what this acquisition promises to deliver.

The OfferIQ brand will become a product line within the Transactis portfolio of services, bringing the ability for retailers to seamlessly distribute and redeem virtual coupons and other targeted promotions. With OfferIQ, retailers gain a new means to drive sales without additional point-of-sale hardware, software, or sales associate training


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