The Financial Brand shares some of the results of their recent survey of bank blogs.
The quantitative reporting is somewhat enlightening, but the “5 Reasons” are phrased primarily for shock effect.
The real nugget is just one very useful observation, buried in the text of their reason #1:
“Until the organizations launching blogs and the people responsible for them start approaching social media with the same level of strategic acumen expected in all other areas of banking, blogs will largely remain a joke in the financial industry.”
It shouldn’t be rocket science, but Mercator Advisory Group wholeheartedly agrees with that statement.
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