Shazam Adds NCR Marketing Tech to ATM Real Estate

by Mercator Advisory Group 0

Banks have long been looking to take advantage of each ATM visit for marketing and relationship-building purposes. Studies have shown that converting the five second wait for cash dispensing into a 15 second commercial actually improves customer satisfaction if properly targeted to the individual customer. The key is displaying a targeted messages as opposed to the latest low CD rate or mortgage APR. Shazam has expanded its electronic ATM services to its 1,600 plus community bank members by offering a ATM marketing solution based on NCR’s APTRA eMarketing software.

“Our members are increasingly looking to their ATM channel to improve customer experiences and increase revenue, while providing the same personalized offers and services offered in the branch. They are turning to us for best-in-class solutions to meet those needs, which is why we chose APTRA eMarketing,” said Dan Kramer, senior vice-president of marketing at SHAZAM. “NCR is well known for the quality of its ATMs. But we also found their software solutions to be some of the most advanced in the industry. NCR is thinking holistically about the customer experience and how banks can offer customers faster, more personalized service.”

The ATM marketing module provides SHAZAM’s clients with a centralized and secure means to run personalized direct marketing programs to customers, seamlessly integrated with ATM transactions, enabling the same level of personalization as they get in the branch. For example, a bank could provide a targeted offer for a premium credit card at the ATM based on knowledge of the customer’s interests, preferences and profile.

In addition, the NCR APTRA eMarketing Preference Center works in conjunction with SHAZAM’s business software, CRM system and customer databases and provides consumers with a convenient online portal to set their communication preferences.

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