Today’s small and mid-sized merchants want to offer high-tech payments options, and are seeking solutions from a confusing array of payments providers.
Unlike large retail chains, smaller merchants typically don’t have extensive resources to devote to new processes and technologies. But they still have to compete with those larger retailers to attract consumers—and today, that means serving customers in the channels of their choice.
Source: Vantiv Insights Series Research 2012-14, conducted in partnership with Mercator Advisory Services.
Lorena Harris is vice president of corporate marketing at Vantiv, where she leads the Vantiv Insights Research program. For more insights, visit vantiv.com/research.
For more information, download Vantiv’s white paper, Serving the SMB Market: Making Payments Work, or view the Serving the SMB Market Infographic.