ATLANTA, June 28, 2018 – The Retail Gift Card Association (RGCA), the only non-profit trade organization representing the closed-loop gift card industry, today opened registration for its second annual RGCA Forum this October 1 through October 3 in Nashville, Tennessee. This year’s event will coincide with the RGCA’s 10-year anniversary, which will be marked with a “Birthday Party” themed celebration and 10 surprise activities for Forum attendees to enjoy.
RGCA members and non-members with a vested interest in the closed-loop gift card industry are encouraged to attend Forum. This includes retailers, gift card program managers, technology companies that leverage gift cards, manufacturers, distributors, processors, secondary exchange sites and third-party resellers. With a focus on the issues and trends impacting today’s gift card industry, the RGCA Forum is a content-rich, interactive event that includes in-depth discussions about the evolution, trends and hot topics surrounding gift cards as forms of branded currency and stored value solutions.
2018 Forum sessions will include discussions on the following topics:
- Data Insights: The Current State of the Closed-Loop Industry
- The Impact of Fraud on Today’s Closed-Loop Industry
- Metric-Based Methods to Substantiate Gift Card Program Value
- New Innovations, Partnership Possibilities and Trends in Gift Card Exchanges
- New Technology Advancements in Plastic Cards
- A Look at the Gift Card Regulatory Landscape in 2018
- Introduction to the Closed-Loop Gift Card Industry for Novices
“Last year’s inaugural RGCA Forum was a monstrous success—and we’re looking to continue that exhilarating momentum this year with the celebration of the RGCA’s 10-year anniversary. The 2018 Forum will build on last year’s foundation by providing refreshed perspectives, new sought-after industry research and the latest exclusive industry intel,” said Marina Hodges, RGCA Board Chair. “The closed-loop gift card industry is undergoing a revolution that is advancing gift cards from simple gifting tools into stored value solutions, and Forum creates a unified opportunity for key industry stakeholders to identify and work to exceed consumers’ changing tastes and preferences for contextual commerce.”
This year’s Forum will be held at the DoubleTree by Hilton™ Nashville Downtown, located at 315 4th Avenue North, and early bird registration rates are available through Friday, July 20, 2018. To register for the event, click here. Further information about the 10-year anniversary celebration will be forthcoming. Upcoming locations for Forum include: Phoenix in 2019, Orlando in 2020 and Dallas in 2021.
More than 90 RGCA member brands work collaboratively to protect, promote and enhance the use of retail gift cards as forms of branded currency and stored value solutions that enable, enrich, and encourage commerce in today’s digital age. Members collectively fuel consumer confidence in the industry, evolve best practices for gift card programs, and optimize emerging opportunities to meet contextual commerce demand.
More information on the RGCA, including details on becoming a member, is available at www.thergca.org.
About the Retail Gift Card Association (RGCA)
The Retail Gift Card Association is the nonprofit trade association that represents the closed-loop gift category. The Association’s mission is to protect, promote and enhance the use of retail gift cards as forms of branded currency and stored value solutions that enable, enrich, and encourage commerce in today’s digital age. All RGCA members abide by a Code of Principles that supports consumer-friendly policies for the purchase and redemption of closed-loop gift cards. RGCA’s membership is comprised of retailers from all sectors, including restaurants, general merchandise, apparel, sporting and leisure, and non-retailers. For more information, visit us at www.theRGCA.org.
