PayPal’s New Way to Pay for Digital Goods

by Mercator Advisory Group 0

PayPal is rapidly expanding to be “everywhere you want it to be” and money is no object – case in point – digital goods.

Pegged to be a multi-billion dollar business and growing, those $0.99 transactions really add up and PayPal wants to be there, leveraging their online payments infrastructure and 90 million accountholder base.

This solution solves a key problem for the digital goods industry by offering a faster, safer and more cost-effective way to send and receive micropayments. It’s a two click, in-context checkout experience that aggregates payments and processes them in batches – all with PayPal’s excellent fraud prevention.

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