PayPal Preparing to Dig Deep (Into Merchant Segments)

by Mercator Advisory Group 0

Based on this story in TechCrunch, it appears to PayPal is readying to announce – something – pertaining to small business. Now that they’re in production with big box retailers, the next step is to go downstream and that probably has a lot to do with enabling PayPal on smartphones and tablets. But now that the competitive market for small merchants is heating up, PayPal might have to up the ante in some way or make their product attractive to processors and ISOs.

PayPal previously tried a test of using the online payments platform at small businesses back in 2009. The company launched a new version of its popular iPhone app that allowed users to find businesses near their immediate location that accept PayPal as a form of payment. The feature rolled out in San Francisco initially, but the initiative never really took off.

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